UK:RESISTANCE: ASPIRATIONAL AND MOTIVATIONAL IMAGES TO CELEBRATE "MY WEIGHT LOSS COACH" ON DS

ASPIRATIONAL AND MOTIVATIONAL IMAGES TO CELEBRATE "MY WEIGHT LOSS COACH" ON DS

Ubisoft - the company we don't really like for reasons we're unable to put a finger on but just DON'T, OK? - has put this staggering pile of "lifestyle" nonsense on the internet to promote its DS body image-destroying game.

Some people in middle England might actually believe this is what gamers look and live like.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one is for Glamour magazine to use when it does a feature about My Weight Loss Coach, and how My Weight Loss Coach is really opening up gaming to women.

This one is for FHM. Or the FHM Fashion special they do occasionally. That plastic thing's a "pedomoter" - which the game uses to count how long you've been sitting motionless for.

Stuff magazine might use this one to illustrate the technical aspects of it.

The police will use this one, to illustrate how NOT to carry around your gadgets in urban areas.

Glamour magazine again.

This one was surely just taken for us to take the piss out of, as even having the piss taken out of your product on UKR counts as a beneath-the-line, sub-viral marketing success in some quarters.